China Tells

Mercedes Benz is not only a car, it is a sign, a reputation and a social status. Such a status is obviously very recognized in China. The car sale of the premier Deutsch Brand is seeing a dramatic increase in China starting from 2006. Such a uptrend is in startling contrast to that of Japan, whose Mercedes sales peaked in 2006 and continues to go down ever since. The contrast has pushed the main designer of Mercedes Benz to move his base from Tokyo to Beijing (See Article from WSJ). Clearly China is now a most important market for Mercedes and has the potential to keep the fast growth for the foreseeable future.

大奔在中国的销售量连年增长。2008年大奔在中国销售了4100辆，首次超过日本（3700辆）。因此中国成为大奔在亚洲最大的市场，其首席设计师也顺应时代潮流，将其办公室从东京搬至北京。大奔在日本的销售量从06年开始就连年下滑，和中国快速增长的态势形成鲜明对比。