China Tells

Buick’s Sale in China has surpassed that in US since 2006. Since then, the gap of Buick’s sale in two countries continues to widen. Today, Buick sales more than 10 times in China than in US. Therefore how to design a new fashion model to suit Chinese consumer’s taste is its top priority (See Article from NYT). Buick has two JV with Shanghai auto manufacturing group, one for sales and one for designing. The new model of Buicks targets to attract more demand from commercial and government sector. With China’s auto market’s rapid growth, more and more car makers are moving their designing center to China to position themselves for the bigger potential market.

别克商务车在中国，特别是华东占有大额市场，和其在美国的江河日下形成鲜明对比。因此最近别克决定将其设计中心搬到中国，以便更好的设计出适应中国市场的新车。此战略和奔驰的举动不谋而合，说明各大跨国汽车公司正在苦心钻营如何在中国市场建立更强的竞争地位。