China Tells

China is the world’s largest potential market for almost every thing, from baby milk to cars, from computer software to internet service. However, not every company with an intention to make a fortune in China ends up in happiness, despite how successful they are outside China. Google is such an example. Google never had a smooth road in China since its entry. It was tied to an incidence of showing porn related content (See Article from Chinatells), and the CEO of Google China resigned to set up his own fund (See Article from Chinatells). Now Google China is having more headache with a site attack from China and the management seems desperate therefore threatens to quit (See Article from Yahoo).  I doubt Google is serious about quiting China as they simply can not afford to lose this market due to strategic and competition reasons, even though currently China only contributes a tiny portion of Google’s global revenue. After all I think Google learned a lesson in China, that it is a different country with ever changing hard and soft infrastructure every month. It probably won’t work that well to utilize a global standard practice and mentality in China for any meaningful success.

谷歌是全球最大的搜索引擎，其市场占有率在全球市场上遥遥领先。但是这样一个网络巨人在中国却屡屡遭遇挫折。先是被政府警告其搜索结果涉及黄色网站，然后其中国区总裁辞职，最近其网站受到攻击。谷歌高层甚至在公开场合表示要退出中国。看来要玩转中国市场也不是那么容易的。