According to a latest estimate on China’s demographic development, China’s young population (20-29 year old) will reach its peak by 2015. Since 2015 the size of such population will continue to go down year by year. Such a trend has the following implication: 1) 20s is an active group of strong consumers. With the population of such group going down, some sectors in the retail industry might be hit, like what happened in Japan; 2) The whole society is likely to go into a country dominated by aged people, which is likely to be shy on innovation and any ambitious growth, and show a conservative style on everything. 2015 is the year when those called post 80s (born after 1980) reaches their mid 30s – they could bear unprecedented pressure to support both old generation and young kids by then.