China Tells

Lenovo is the leading brand of PC in China, taking about 1/3 of China’s market share. Such a market share makes Lenovo one of  the world’s largest PC makers. Lenovo’s ambition is not only in China, especially after their acquisition of IBM: Lenovo always wants to replicate the success in China to oversea and foreign markets. However, such an effort does not always produce sweet fruits (See Article from Business Week). Since the acquisition of IBM, Lenovo’s market share in US has only decreased – not dropped out of top 5 after Dell, HP and Acer. In addition, there are niche market competitors showing solid growth and competitiveness such as Apple. How to make it a story of success in oversea markets still remains a big challenge for Lenovo.

联想在中国家喻户晓，是中国市场份额最大的电脑生产商。当年联想拿下个人电脑的老牌子IBM,在国际电脑界掀起一阵联想旋风。联想也踌躇满志全力进军美国市场。但是现实往往是残酷的。经过几年的努力，联想在美国的市场份额不升反降，已经跌出前五，落后于Dell, Acer，HP等品牌。国际化依然是联想尚未完成的夙愿之一。